The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg
Studying habits is a wise investment if you consider that, on average, 43 percent of our daily actions are because of habits rather than conscious thoughts. Yes, two-fifths of what we do in a day happens while we are on “autopilot”!
That’s usually okay if the outcome of our actions is aligned with our goals or at least furthers our health or safety. But what about those more challenging habits? The ones that make us unhappy with ourselves afterward? The ones that have consequences that we have to rationalize? Or worse, the ones we’ll indulge in regardless of the risks or repercussions?