Book Summary: Create Change by Attraction

7 Rules book cover

7 Rules for Positive, Productive Change: Micro Shifts, Macro Results

by Esther Derby

Change is usually difficult and often inevitable. What isn’t inevitable is people’s resistance to change. While it’s human nature to avoid change, resistance is frequently a consequence of how change is introduced and managed rather than the change itself.

7 Rules for Positive, Productive Change offers seven guidelines for “change by attraction.” It’s an approach that draws people into the process so that they embrace rather than resist change. Agile software developer turned organizational change expert Esther Derby offers an adaptive and responsive approach that engages people in learning, evolving, and owning the new way.

Read more