Working Backwards: Insights, Stories, and Secrets from Inside Amazon
by Colin Bryar and Bill Carr
Whatever you think about Amazon, it’s impossible to ignore the impact that it’s had on so many aspects of the business landscape, from retailing to publishing to entertainment and even cloud data services. Working Backwards, written by two early and senior executives, describes some of the notable business practices behind Amazon’s growth and impact. Mostly these are ideas that organizations of any type or size can use or adapt.