The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging
by Randy Olson and Park Howell
The Narrative Gym for Business provides a practical, effective framework for shaping any form of communication intended to connect with and motivate the recipient. The heart is a simple three-part model for framing messages using narrative structure, which resonates with recipients in ways that science has proven non-narrative messages can’t.
Dr. Randy Olson is a scientist-turned-filmmaker. He was a tenured professor of marine biology (with a Ph.D. from Harvard) when he moved to Hollywood and went to film school. Besides writing and directing films about significant issues in science, he’s on a mission to help scientists (and others) become better communicators.