The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
by Chris McChesney, Sean Covey, Jim Huling, Scott Thele, and Beverly Walker
The premise of this book is that defining a strategy is easy, but executing it is difficult. And execution is made especially hard by what the authors call the “whirlwind” of daily activities necessary to keep the organization running. As always, urgency trumps importance. We need to elevate the importance of what the book calls “WIGs.” The one or two overarching, “wildly important goals” that would make all the difference in the world to your organization’s future and get your departments and teams to develop and focus on supporting WIGs.