
Building a StoryBrand: Clarify Your Message So Customers Will Listen
by Donald Miller
Most marketing messages are just noise. Our brains tune them out—they’re too complex, and there are too many.
The solution is crafting messages that are keyed to what the human brain loves, which are stories. In particular, stories that will help us survive and thrive. Over the eons, our brains have developed to look for stories. Stories cut through the clutter and get our attention.
That’s the premise of Building a StoryBrand. It shows you how to tap the power of story to cut through the noise.